Which of the following is not a default medium in Google Analytics? Email Referral All of these are default medium Cpc Organic

What is the “Bounce Rate” in Google Analytics? The number of times unique users returned to your website in a given time period The percentage of visits when a user landed on your website and exited without any interactions The percentage of total site exits The...

Metrics cannot be paired with dimensions of the same scope. True False Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page...

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics. True: A session is considered a “bounce” if the user views one page of the site and then...

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters? View filters Advanced Segments Report filters Custom Dimensions

Which report would give you insight into how many Display conversions were assisted by Search paid traffic? Ecommerce reports Multi channel funnels reports Interests report Goals reports Campaigns reports

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports? First Interaction model Last Interaction model Last Non-Direct Click model Linear model Explanation: The Last Non-Direct Click model ignores direct...

Which of the following technologies on your site influence how you implement Analytics? Select all that apply. responsive web design query string parameters Flash and AJAX events server redirects All answers are correct. Explanation: The next step is to have the web...

Specifying a goal value allows Google Analytics to calculate _________________. Revenue per Click Bounce Rate Ecommerce Revenue Average Order Value