A macro conversion: Occurs when someone completes an action that’s important to your business Is a large revenue sales that is directly attributable to a display campaign Always occurs prior to a micro conversion Is your highest converting campaign Occurs when over...

When will the Analytics tracking code send an event hit to Google Analytics? Every time a user adds an event to their calendar Every time a user makes a reservation Every time a user performs an action with event tracking implemented Every time a user performs an...

Which of the following is a hit type tracked by Google Analytics? page tracking hit event tracking hit ecommerce tracking hit all of these are hit types tracked in Google Analytics

Which Analytics API allows you to access your Google Analytics account configuration data? Core Reporting API Embed API Management API You cannot access this data with an API

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike? The tracking code has been altered and is reporting incorrectly There is a new referral source...

Google Analytics can collect behavioral data from which systems? E-commerce platforms Mobile Applications Online point-of-sales system A and B only A, B, and C

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory Create a duplicate view and add a...

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? example.com/thankyou/receipt.php example.com/thankyou.php example.com/thankyou.html All of these would...

Setting up goals allow you to see _______. A list of transactions Ecommerce revenue Bounce Rate Conversion Rates