Which report shows the percentage of traffic that has visited your site before? Behavior > New vs returning report Behavior > Frequency and Recency report All traffic > Referrals report Interests > Affinity categories report

What is not a benefit of using segments to analyze data? Permanently modify the data in a view Analyze users by single or multi-session conditions Compare behavior metrics for groups of users like Converters vs non Converters Isolate and analyze specific conversion...

When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on the same device When the sessions happen in the same browser on the same day When the sessions share the same browser cookie When...

What feature is required to track customer search terms on a website? Data Import Enhanced Ecommerce Search filters Site Search Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms...

What filter would only include data from a campaign titled “Back to School” in Campaign reports? Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and...

What is a “metric” in Google Analytics? A dimension that can help you analyze site performance. The numbers in a data set often paired with dimensions. The dates in your date range. A segment of data separated out in a report for comparison. Explanation: Metrics are...