What is used to create Smart Goals? Analytics Goals Remarketing audience Machine-learning algorithms Custom Reports Explanation: Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to...

In Multi-Channel Funnel Reports, how are default conversions credited? Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints First campaign, search, or ad Explanation: The Multi-Channel Funnels reports are...

Which assets cannot be shared in the Solutions Gallery? Custom reports Segments Custom Dimensions Goals Explanation: You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared...

What feature is required to collect the number of comments users posted to a web page? Custom Dimension Calculated Metric Custom Channel Groupings Custom Metric Explanation: Custom metrics can produce more flexible and more readable custom reports and as such are a...

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Assisted conversion Primary conversion Last-click attribution Second-to-last-click attribution Explanation: Assist interaction is any interaction that is on the...

Which of these could NOT be tracked using Goals in Google Analytics? Watching a video Making a purchase Customer’s lifetime value Signing up for a newsletter Explanation: The Lifetime Value report lets you understand how valuable different users are to your business...