What is not a benefit of using segments to analyze data? Permanently modify the data in a view Analyze users by single or multi-session conditions Compare behavior metrics for groups of users like Converters vs non Converters Isolate and analyze specific conversion...

When will Google Analytics be unable to identify sessions from the same user by default? When the sessions happen in the same browser on the same device When the sessions happen in the same browser on the same day When the sessions share the same browser cookie When...

What feature is required to track customer search terms on a website? Data Import Enhanced Ecommerce Search filters Site Search Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms...

What filter would only include data from a campaign titled “Back to School” in Campaign reports? Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and...

What is a “metric” in Google Analytics? A dimension that can help you analyze site performance. The numbers in a data set often paired with dimensions. The dates in your date range. A segment of data separated out in a report for comparison. Explanation: Metrics are...

Once filters have been applied, what is the option to recover filtered data? Data may be recovered within 5 days Data may be recovered within 30 days Filtered data is not recoverable Data may be recovered within 10 days Explanation: Filters are destructive. Filtering...

What report shows which types of mobile devices visited a website? Technology > Network report All traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report Explanation: With this (Mobile > Devices report) report, you can...

What channel is not included in the default Channels report? Direct Display Device Organic Search Explanation: The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping. Default channels are...

What campaigns require manual tags on destination URLs for tracking? AdWords campaigns Email campaigns AdWords and email campaigns None of the above Explanation: By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site....