In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same Custom Report Same view Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level,...

What scope levels available for dimensions and metrics? Hit-level, session-level, product-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope Event-level,...

What report indicates where users start or exit the conversion funnel? Cohort Analysis report Goal Flow report User Timings report Treemaps report Explanation: You can use this report to see alternative entrance points for your goal. Move the Connections slider to the...

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? Ecommerce reports Goals reports Acquisition reports Multi-Channel Funnel reports Explanation: By default, the channel labels that you see in Multi-Channel Funnels...

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce. True False Explanation: The term “Non-interaction” applies to the final, and optional, boolean parameter...

View filters are applied in what order? Alphabetical order Sequential order Random order Creation date Explanation: By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new...

Which reports indicate how traffic arrived at a website? Behavior Demographics All traffic Geo Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under...

What is not considered a “source” in Google Analytics by default? Email Google (direct) com Explanation: “Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”.

Which default traffic source dimensions does Google Analytics report for each website visitor? Source and Medium Campaign and Ad Content Campaign and Medium Source, Medium, Campaign, and Ad Content Explanation: Source/Medium is a dimension that combines the dimensions...