Adding filters to a view in Google Analytics allows you to

  • exclude visits from a particular IP address
  • replace complicated page URLs with readable text strings
  • modify historical data
  • A and B only
  • A, B, and C

Explanation: Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

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