Google Analytics for Beginners 2020
googlemerchandisestore.com Email Google (direct)
organic cpc mail.google.com referral
Organic Search Device Display Direct
Location Content Drilldown Frequency and Recency Top Events
Events > Pages All Pages Exit Pages Landing Pages
Landing Pages report All Pages report Exit Pages report Pages report under Events
Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term
utm_adgroup utm_source utm_medium utm_content
Pivot view Comparison view Performance view Percentage view
The Measurement Protocol The Segment Builder The URL Builder The Goal Selector
Apply additional filters Remove the Secondary Dimension Choose “Faster response” in the sampling pulldown menu Choose “Greater precision” in the sampling pulldown menu
www.googlemerchandisestore.com/?utm campaign = fallsale www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale www.googlemerchandisestore.com/?utm_campaign = fall sale
Dashboard only Data only Dashboard and data Neither dashboard nor data
Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form
Goal Name Goal Type Goal Slot ID Goal Funnel Visualization
Content Grouping Advertising features User permissions on the view In-Page Analytics
If the Google Merchandise Store sets up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the following pages on www.googlemerchandisestore.com will count as goals?
/thankyou.html /thankyou.php /thankyou/receipt.php All of the above
The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report
Google Search Google Display Network Campaign Manager Google AdSense
Technology > Network report All traffic > Source/Medium report Site Content > Landing Page report Mobile > Devices report
Adds Analytics tags to campaign URLs Adds Google Ads tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name
What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
Campaigns Keywords Bid Adjustments Destination URLs
Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order
Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view
E-commerce platforms Mobile Applications Online point-of-sales systems Systems not connected to the Internet
Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector
Install Google Analytics desktop software Create an Analytics account Add Analytics tracking code to each webpage Download the Analytics app
The total number of visits to your website Users that had at least one session on your site in the given date range Users that landed on the homepage of your website Users who have signed up to an email newsletter on your website
Language the browser is set to Type of browser User’s favorite website Device and operating system
The number of times unique users returned to your website in a given time period The percentage of sessions in which a user exits from your homepage The percentage of total site exits The percentage of visits when a user landed on your website and exited without any...
After 30 minutes, regardless of user activity on your website Once the user opens another browser window When a user is inactive on your site for 30 minutes or more or closes a browser window At noon every day
The total amount of revenue a business has made in a given date range. An attribute of a data set that can be organized for better analysis. A comparison of data between two date ranges. A report that offers information about your audience.
A dimension that can help you analyze site performance. The dates in your date range. A segment of data separated out in a report for comparison. The numbers in a data set often paired with dimensions.
View > Account > Property Property > Account > View Account > View > Property Account > Property > View
An additional widget you can add to a dashboard for more specific analysis. An additional metric you can add to a report for more specific analysis. An additional dimension you can add to a report for more specific analysis. A visualization that allows you to...
A user with “edit”? permissions at the Account level will automatically have “edit”? permissions at which other levels?
User Property View Product
Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code
Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button
Immediately after the opening <head> tag of your website Immediately before the closing </head> tag of your website Immediately after the opening <body> tag of your website Immediately before the closing </body> tag of your website
Data from before the view was created Data from after the view was created Data from before and after the view was created No data
35 65 95 125
Exclude data from a view Include data in a view Modify how data appears in your reports All of the above
To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view