Google Ads Mobile Certification 2020
Within other apps, also known as in–app On the Search and Display Networks, and YouTube Only on AdMob Only on the Google Play store
It gives more credit to clicks that happened closer to the conversion. It uses the linear model to credit conversions equally across all clicks on the path. It uses your unique account data and machine learning technology to distribute credit between ad clicks...
Your Company Has Chosen A Third-Party App Analytics Service And They Happen To Be A Part Of The App Attribution Partners Program. In Order To Share Data Between Google Ads And Your Partner’s Platform, What Do You Need To Do?
Establish a server-to-server connection using postback URLs. Generate a link ID and share it with your partner. Consider a partner that is not part of the program, as it is not possible. Export and share the data as a CSV file.
Apps are more geared towards retention, loyalty, and engagement Apps and mobile optimized sites are the same thing Apps are more geared towards acquisition purposes Once a user downloads an app, they are likely to return and engage with it
allow advertisers to give users the option to land directly on specific pages of your site allow targeted remarketing list users to land directly on specific pages of your site decrease clickthrough rates (CTR) as users are sent to specific pages of your site show...
A Newer Kind Of Mobile Site Can Do A Lot Of What Only Apps Used To Do, So The Line Has Blurred Between Sites And Apps. What Are These Sites Called?
Progressive Sites Progressive Web Apps Enhanced Mobile Sites Mobile Site Apps
Which Automated Bid Strategy Might Help Improve The Chances That Your Ad Gets To The Top Of The Page?
Target return on ad spend (ROAS) Target search page location Target cost–per–acquisition (CPA) Target outranking share
By offering store credit for users who click your ads Remarket to app users with a compelling message across search, display, and video By engaging users who visit your desktop website Offer deeper discounts to entice visitors.
remarketing link deep link location extension location link