Target return on ad spend (ROAS) Target search page location Target cost–per–acquisition (CPA) Target outranking share

By offering store credit for users who click your ads Remarket to app users with a compelling message across search, display, and video By engaging users who visit your desktop website Offer deeper discounts to entice visitors.

remarketing link deep link location extension location link

Make informed bidding decisions and value mobile accurately. Prevent your total spend from surpassing the hard limit you set. Let you adjust your bids manually, so you’re visible when customers are looking for you. Limit your bids to the times of day when competition...

Adding a Javascript snippet to your website Using codeless Android install tracking Using an app analytics provider for your Google Ads campaigns Integrating Firebase in your app

Effectively track conversions to your desktop site Show consumers that you are a large brand Indicate that you have a mobile–friendly landing page Differentiate yourself from other advertisers

Mobile users don’t need all the features a website can offer. Mobile browsers aren’t powerful enough to load most desktop sites. Desktop sites typically don’t load quickly on mobile devices. It’s a cheap way to provide a narrower set of options to mobile...

Deep link ad extensions AdMob extensions App installs Ad extensions

codeless conversion tracking server-to-server (S2S) install confirmation feedback a SDK