More than just the last click Just the last click Customer intent The first and last click

The product page on your mobile site The product page on your app Your mobile site’s homepage The Google Play or App store, where he can install your app

The phenomenon where various brands within similar categories compete for brand placement on a mobile device The phenomenon which turns brick and mortar stores into showroom apps for mobile users The phenomenon which turns brick and mortar stores into showrooms for...

Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website You should build your app before your mobile website Mobile websites should only focus on task–based functionality and be a stripped–downversion...

Target users you know have called your Google Ads call-only ad. Target a radius around your Google My Business location(s). Target specific users you know live near your store. Target a radius around your city.

Android app downloads and Android in-app purchases App installs and core user demographics All app installs and all in-app purchases You can actually track any custom event you want to define.

Get users to enter valuable user profile information immediately when they first open the app. Zoom viewers in automatically for app content you know is most important. Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide...

track conversions once a user downloads their app build a mobile–optimized website advertise their app engage with users who have already downloaded their app

Sitelink extension App extension Download extension Call extension