Google Ads Mobile Certification 2020
Many in traditional retail are not mobile users. They don’t use Google Ads. No one has figured a way to “see” mobile’s contribution yet. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come...
More than 100 app installs or conversions A working knowledge of mobile click attribution technologies At least 1 app install or conversion In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs...
Firebase Can Reduce Complication For Advertisers By Providing Them Only One SDK To Track All Traffic Sources, Including Ad Networks.
Easily save the number to their phone’s contact list. Choose from two different numbers to call. Click through to your mobile site instead of calling. Easily schedule a call-back from the advertiser when the line is busy.
Customers buy more online when they know they have the option to visit a physical store. All demographics exhibit more loyalty after visiting a store. Vast majority of sales still occur in physical stores. Online retailers who also offer a physical store option have...
A Driver Stops For Gas And Their Smartphone Buzzes With A Text Offering A Free Coffee Inside The Gas Station. What Does Mobile Provide Advertisers That Enables Them To Offer This To Customers?
Wi-Fi Cell signals Customer profiles Context
Target Cost-Per-Acquisition (CPA), Which Factors In Auction-Time Signals Including Device, Location, Time Of Day, Remarketing List, Language, And Operating System, Automatically Optimizes Bids Across:
search and display inventory to help advertisers reach their desired cost-per-click(CPC) goal search inventory to help advertisers reach their desired cost-per-install goal search and display inventory to help advertisers reach their desired cost-per-install goal...
Which Kind Of Targeting Can Help Deliver Ads To Mobile Users When They’re Physically Near Your Business Location?
Ad schedule targeting Location targeting Keyword targeting Profile targeting
When Conversion Data Shows That Mobile Drives More Value, You Would _____ Your Mobile Bid. When Conversion Data Shows That Desktop Drives More Value, You Would ______ Your Mobile Bid.
lower, lower lower, raise raise, raise raise, lower