Google Ads Mobile Certification 2020
Why Do Advertisers Care About Driving Calls To Their Business? They’re faster. Mobile call ads are easier to win in auctions. Younger demographics prefer to order by phone call. Conversion rates are often much higher from calls.
By offering store credit for users who click your ads Remarket to app users with a compelling message across search, display, and video By engaging users who visit your desktop website Offer deeper discounts to entice visitors.
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Make informed bidding decisions and value mobile accurately. Prevent your total spend from surpassing the hard limit you set. Let you adjust your bids manually, so you’re visible when customers are looking for you. Limit your bids to the times of day when competition...
What Is A Lightbox Ad? A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops A remarketing specific ad format to announce new features of your app A type of ad format that shows extra information...
Effectively track conversions to your desktop site Show consumers that you are a large brand Indicate that you have a mobile–friendly landing page Differentiate yourself from other advertisers
Why Should You Build A Mobile Site Or App Instead Of Just Resizing Your Desktop Site For A Smaller Screen?
Mobile users don’t need all the features a website can offer. Mobile browsers aren’t powerful enough to load most desktop sites. Desktop sites typically don’t load quickly on mobile devices. It’s a cheap way to provide a narrower set of options to mobile...
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