While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • create multiple ads for each keyword
  • only create one ad that’s relevant to all keywords
  • create ads that are relevant to all keywords

Correct answer is:

  • create ads that are relevant to all keywords

Explanation: In Google Ads, “relevance” refers to how useful your information is to your customer’s search. When determining relevance, Google look at several things within your account, including your keywords, ads, and landing page, and Google consider how closely related they are to someone’s search term.

Read more here: https://support.google.com/google-ads/answer/1722089

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