Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

Correct answer is:

  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

Explanation:Filter your keywords by clickthrough rate (CTR) to see which keywords get you a lot of impressions, but few clicks. For example, you can filter keywords with a clickthrough rate that’s less than 1%, and then make changes to those keywords so they’re more relevant to your ads.

Read more here: https://support.google.com/adwords/answer/2453976

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