Which of the following items is not a component of Quality Score?

  • Landing page experience
  • Maximum cost-per-click (max. CPC) bid
  • Ad relevance
  • Expected clickthrough rate (CTR)

Correct answer is:

  • Maximum cost-per-click (max. CPC) bid

Explanation: Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).

Read more here: https://support.google.com/adwords/answer/2454010

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