Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • Mobile bid adjustments
  • Target return on ad spend (ROAS)
  • Target search page location flexible bidding strategy
  • Cost-per-acquisition (CPA)

Correct answer is:

  • Mobile bid adjustments

Explanation: Just as with desktop Google Ads campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

Read more here: https://support.google.com/partners/answer/6209121?hl=en

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