When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Automatic cost-per-click (CPC)
  • Manual cost-per-click (CPC)

Correct answer is:

  • Automatic cost-per-click (CPC)

Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

Read more here: https://support.google.com/adwords/answer/2979071

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