When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • Include call-to-actions, such as “Find the nearest location”
  • Information about Italian food in the description
  • Use the same headline and description as other advertisers
  • An exclamation point in the display URL

Correct answer is:

  • Include call-to-actions, such as “Find the nearest location”

Explanation: Use the description to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take. If you’re an online shoe store, your description might include “Shop now” or “Buy shoes now.” If you offer a service, you might want to add something like “Get an instant quote online” or “See pricing.”

Read more here: https://support.google.com/adwords/answer/1704389?hl=en

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