What does “converted clicks” measure?

  • The total number of clicks within your chosen conversion window
  • The total number of conversions divided by the total number of clicks
  • The total number of clicks that led to a conversion
  • The percentage of clicks that led to a conversion

Correct answer is:

  • The total number of clicks that led to a conversion

Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.

Read more here: https://support.google.com/adwords/answer/1722022?hl=en

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