What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

Correct answer is:

  • Cost-per-acquisition (CPA)

Explanation: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

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