Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  • Topic targeting
  • Placement targeting
  • Location targeting
  • Intuitive targeting

Correct answer is:

  • Topic targeting

Explanation: Just like your business caters to certain customers, your customers may be interested in certain topics. Topic targeting lets you place your AdWords ads on website pages about those topics, whether it’s agriculture, music, or something else entirely.

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