On the Google Display Network, your ad is eligible to show on a webpage if your:

  • keywords match that webpage’s content
  • ad text matches that webpage’s content
  • landing page matches that webpage’s content
  • website matches that webpage’s content

Correct answer is:

  • keywords match that webpage’s content

Explanation: Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.

Read more here: https://support.google.com/adwords/answer/1726458?hl=en

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