Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  • Change the ad delivery method from “Standard” to “Accelerated”
  • Segment her campaign performance by time of day
  • Increase her daily budget
  • Change the ad delivery method from “Accelerated” to “Standard”

Correct answer is:

  • Change the ad delivery method from “Accelerated” to “Standard”

Explanation: “Standard delivery” is comparatively more optimized, which means that the delivery of your ads is spread more evenly throughout the day.

Read more here: https://support.google.com/adwords/answer/2375418?hl=en

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