In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
(Select All Correct Responses)

  • Whether or not the ad actually shows
  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color
  • The ad’s position on the page

Correct answers are:

  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color

Explanation: Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected click through rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.
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