An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

  • Test different cost-per-click (CPC) bids
  • Test only one version of your ad text
  • Lower the cost-per-click (CPC) bids and increase the budget
  • Delete keywords that are generating the most clicks

Correct answer is:

  • Test different cost-per-click (CPC) bids

Explanation: There are four steps to profit driven bidding in AdWords:

  • Define a formula that calculates total profits from AdWords.

Why: You need a formula to measure and optimize for profit in AdWords.

  • Run a broad-scale manual bid test.

Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

  • Evaluate results and measure your profit.

Why: Identify areas for improvement as you analyze results.

  • Use automation to adjust your bids.

Why: Free up your time so that you can focus on other strategic priorities.

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