Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

  • reach men, women and children of all ages who need any kind of athletic shoes
  • sell high-end running shoes to competitive marathon runners
  • increase brand awareness
  • reach shoppers who are ready to buy right away

Explanation: With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.

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