Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
- In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
- Managed placements
- Similar audiences
- Dynamic remarketing
Explanation: The “Similar audiences” targeting option helps you find people who share characteristics with your site visitors. By adding “similar audiences” to your ad group, you can show your ads to people whose interests are similar to those of your site visitors, which allows you to reach new and qualified potential customers.
Read more here: https://support.google.com/adwords/answer/2676774