Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

  • Demographic targeting
  • Contextual product targeting
  • The “Green Living Enthusiasts” affinity audience
  • Gender targeting

Explanation: Affinity audiences consist of aggregated consumers who have demonstrated a qualified interest in a particular topic. Take advantage of broad passions depicting a consumer’s lifestyle rather than niche curiosities to reach your perfect audience and achieve reach and frequency within that group.

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