You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

  • Device targeting
  • Keyword targeting
  • Location and language targeting
  • Audience targeting

Explanation: Choose the language and geographic locations — such as a country, region or city — where your customers are located. After you set these targeting options, AdWords determines who to show your ads to based on several factors: the Google domain people use (like or, their search terms, their computer’s IP address (which can estimate its geographical location), their language preference set for Google, and the languages of sites they visit.

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