You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

  • Product page visitors
  • Past converters
  • Category page visitors
  • Homepage visitors

Explanation: Homepage visitors: They’ve visited your homepage but nothing more — this is the lightest interaction visitors can have. Limit your message to what your brand has to offer.

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