Which would contribute to a higher Quality Score for a display ad?

  • High maximum cost-per-clicks (CPCs)
  • Fast landing page load time
  • Testing all image ad sizes
  • High number of impressions

Explanation: Your landing page experience affects not only your Quality Score, but also your Ad Rank and advertising costs.

Read more here: https://support.google.com/adwords/answer/2404197?hl=en

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