Which tool works best to help advertisers automatically find and bid on relevant placements?

  • Targeting optimization
  • Keyword Planner
  • Display Planner
  • Conversion Optimizer


Targeting optimization works best for advertisers in any of the following situations:

  • Find more customers
  • Identify the best targeting to reach your most likely customers
  • Increase reach without increasing bids or cost per customer

Read more here: https://support.google.com/adwords/answer/190596?hl=en

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