Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
- A) Display Network – “Mobile app installs”
- B) Display Network with the marketing objective of “Engage with your mobile app”
- C) Display Network – “Ads in mobile apps”
- D) Search Network with the marketing objective of “Mobile app installs”
Explanation: Mobile app install campaigns are geared specifically toward getting more people to download your app. AdWords can help customize targeting, keywords, and ads based on your app ID and other information. You can easily gauge your campaign’s performance by tracking installs as conversions. But Starting in November 2017, Universal App will become the only type of campaign available for promoting your apps. To be prepared for the change, learn about Universal App campaigns.
Read more here: https://support.google.com/adwords/answer/6309936