Which is a benefit of using a Lightbox ad?
- You can run it on both the Search and Display Networks
- You can use any Display Network targeting method
- There’s no cost for engagement with the ad
- You can be charged only for click-throughs
Here are some of the benefits of using Lightbox ads:
- Connect with the right customers: You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when people interact with your ad — for instance, by hovering over your ad for two seconds.
- Captivate your audiences: By using online resources you might already have like videos or catalogs, you can create compelling ads that people can actually explore. For example, you can create an ad that expands to a full-screen canvas, or you can create an ad that plays a video within the page.
Read more here: https://support.google.com/adwords/answer/6379520?hl=en