Which feature applies to the Google Display Network but not the Search Network?
- Language targeting
- Frequency capping
- Location targeting
- Cost-per-click (CPC) bidding
Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/adwords/answer/117579?hl=en
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