Which feature applies to the Google Display Network but not the Search Network?

  • Language targeting
  • Frequency capping
  • Location targeting
  • Cost-per-click (CPC) bidding

Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.

Read more here: https://support.google.com/adwords/answer/117579?hl=en

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