Which bidding type is only available for ads on the Display Network?

  • Target cost-per-acquisition (CPA)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-view (CPV)
  • Maximize clicks

Explanation: With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network

Read more here: https://support.google.com/adwords/answer/2630842?hl=en

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