Which bidding strategy should use you if you want to increase revenue from your ad spend?

  • Maximize clicks
  • Target return on ads spend (ROAS)
  • Enhanced cost-per-click (ECPC)
  • Target cost-per-action (CPA)

Explanation: Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.

Read more here: https://support.google.com/adwords/answer/6268637

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