Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
- Display ads with location extensions
- Universal app campaigns
- Lightbox ads
- TrueView ads
Explanation: As an app advertiser, you want to get your app into the hands of more paying users. If your goal is to find more valuable users, and you have the key in-app action tacked as a conversion event, use this option. AdWords will focus on people who are most likely to complete the specific in-app actions you’ve set up and selected for this campaign.
Read more here: https://support.google.com/partners/answer/6247380