When should you use automated bidding?

  • If you have had 10-50 conversions over 15 days in a single campaign
  • If you have had 50-100 conversions over 15 days in a single campaign
  • If you have had 5-10 conversions over 30 days in a single campaign
  • If you have had 50-100 conversions over 30 days in a single campaign

Explanation: You’re likely to get better results if your campaign is already getting at least 15 conversions and 15 clicks per month before you enable automated bidding. This isn’t a requirement, but this kind of data helps the algorithm work its magic.

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