What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  • Influence consideration
  • Drive action
  • Build awareness
  • Drive loyalty

Explanation: There are three types of marketing objectives:

  • Build awareness
  • Influence consideration
  • Drive action

When to use “Influence Consideration” Marketing objective:

  • Selling a product that requires that you educate your customer
  • Selling a product you want to differentiate from what similar advertisers offer
  • Encouraging customers to explore what you offer

Types of featured in this objective: Features that help researching customers find potential product options, such as in-market audience targeting and engagement ads.

Read more here: https://support.google.com/adwords/answer/6175956

Pin It on Pinterest

Share This