There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

  • Your campaign type
  • Cost of your keywords
  • Competitors’ products
  • Your profits

Explanation: If you’re just starting out in AdWords, you’ll want to go with a budget and bid amount that you’re comfortable with.First things first: there’s no single recommended bid amount that works perfectly for everyone. The right bid for you will depend on:

  • Your campaign type
  • The cost of your keywords
  • The success of your keywords

Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad.

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