The dynamic remarketing tag collects data such as:

  • affinity group characteristics
  • types of pages viewed
  • number of code snippets
  • business ID numbers of visitors

Explanation: The dynamic remarketing tag collects data, such as the IDs of the products or services that people viewed on your website, the types of pages viewed (such as shopping cart pages), and the total value of items. The AdWords system can use this data to remind people to take action

Read more here: https://support.google.com/adwords/answer/3103357?hl=en

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