Managed placements allow advertisers to:

  • give Google the ability to select placements for them and set industry appropriate bids
  • bid differently for specific placements on the Google Display Network
  • target relevant placements across the entire GoogleDisplay Network based on their keyword lists
  • exclude a specific ad unit on a network page where there are multiple ad units

Explanation: You can use managed placements to assign a unique bid to a specific webpage. If your ad performs well when it shows on a certain webpage, you could add it as a managed placement and set a higher bid.

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