John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
- Demographic targeting
- Similar audiences
- Gmail ads
- In-market audiences
Explanation: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.
Read more here: https://support.google.com/adwords/answer/2580383