James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
- How many liked the ad
- How many people saw the ad
- How many people sign up for lessons after seeing the ad
- Which age group and gender is more likely to sign up for a course after seeing the ad
Explanation: How many people saw the ad, it can be analyzed under view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up are treated as a number of conversions.
Read more here: https://support.google.com/adwords/answer/6270625