In order to use remarketing with Google Analytics, you need to:

  • have a goal conversion rate of 20%
  • have your Google Analytics and Google Ads accounts linked
  • have at least one active AdWords account
  • have a goal conversion rate of 30%


To use your Google Analytics tag instead of the Google Ads remarketing tag, you’ll need to have the following:

  • Google Analytics tag on your website
  • Linked Google Ads and Google Analytics accounts (when linking your accounts, you’ll need administrative access to the Google Ads account and edit access to the Google Analytics account)
  • Remarketing and advertising features enabled in Google Analytics

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