In-market audience targeting consists of people:

  • who are currently researching options and actively considering buying a product or service like yours
  • who are in your overall target demographic group
  • whom you’ve reached through remarketing
  • who are interacting with contextually relevant content

Explanation: Select from these audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

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