If a display ad appears “above the fold,” this means that the ad:

  • can be viewed in the upper portion of the page without scrolling
  • will appear at the top of each page of the website
  • takes up more than 20% of the webpage
  • will appear anywhere on the front page of the website

Explanation: “Above the fold”, or the top fold of the page, refer to the portion of the page a user can see without scrolling down.

Read more herehttps://support.google.com/adsense/answer/132618

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