Hayley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  • only the keywords match
  • only the topics match
  • the keywords and bid match
  • the keywords and topics match

Explanation: You can use topic targeting in combination with keyword targeting — which lets you choose the keywords that should trigger your ad to show.

Read more here: https://support.google.com/partners/answer/2769377

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