Hayley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
- only the keywords match
- only the topics match
- the keywords and bid match
- the keywords and topics match
Explanation: You can use topic targeting in combination with keyword targeting — which lets you choose the keywords that should trigger your ad to show.
Read more here: https://support.google.com/partners/answer/2769377