Frequency capping limits the number of times

  • your ads appear to the same person on the Search network
  • your ads appear to the same person on the Display network
  • your ads appear to users with the same IP address
  • your ads appear during the designated days and hours that you set

Explanation: A feature that limits the number of times your ads appear to the same person on the Display Network.

Read more here: https://support.google.com/adwords/answer/117579?hl=en

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