An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
- Ad gallery lets advertisers include as much text as the advertiser thinks is needed
- Ads built with Ad gallery tend to have lower cost-per-click (CPC) than ads built with other tools
- Ad gallery lets advertisers easily create and change ad text
- Ad gallery’s template ensure that ads blend into the color scheme of any website
Explanation: By using the Ad gallery to create Display Network ads, you can help drive higher click-through rates and overall conversion volume on the Google Display Network. Your display ad will appear exclusively in an ad slot, with animations and visual effects that aren’t possible with text. Once your display ads are running, you can easily change their appearance and adjust aspects of your campaign to help improve performance.
Read more here: https://support.google.com/partners/answer/156868?hl=en